Marketing KPI

Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well—or not so well?

Understanding what’s working and what’s not working in marketing—otherwise known as your marketing’s Key Performance Indicators (KPI)—should be an imperative part of your business’ growth strategy. If it’s not, well then you should probably keep reading.

As a business existing in the 21st century there should be no lack of understanding over what is making your company’s marketing efforts triumphant. And on the contrary, there should also be no mystery to what’s making your company’s marketing endeavors tank. All your marketing should be measurable. There is no excuse for not knowing why your company’s marketing efforts are killing it or getting killed by the competition. I repeat…there is NO EXCUSE for not knowing why your company’s marketing efforts are killing it or getting destroyed by the competition. Zero. Zilch. Nada. It’s time to start investing some time into understanding your company’s marketing KPIs. That time is now.

There are so many marketing KPI examples out there today—all of which likely have some applicability to your company’ marketing initiatives. Chances are if you conduct a simple search of ‘marketing KPIs’ you will find a mishmash of something or other that should help you improve your marketing strategy. But not all of them are helpful. For instance you won’t find any KPIs around old-school metrics like circulation, impressions or brand awareness on this list.

The following is a list of 16 helpful marketing KPIs you need to be measuring…but probably aren’t.